Med Diet Go! transfers the main MD.net achievements to foster rural lifestyle and landscape as tourism opportunity through innovation and networking:
Enlarging stakeholders’ adherence to MD values, both in MD.net communities and new partners’ territories
Consolidating the Med Diet Euro-Cluster to network rural economies and cope with global market challenges
Promoting the MD territories (and healthy products) as destinations for international tourism

MedDiet Go tackles the following challenges:

• Quality of tourism services in rural areas: improved by international cooperation and inclusive methodology
• Consolidating a Med Diet culture related to the Old-New combination in the Med Diet holistic concept, an interdisciplinary approach connecting intangible values (lifestyle), to tangible values (landscape) and using innovation to make them more resilient.
• Giving sustainability to local economies,
• Setting up endurable cooperation processes, involving a wide range of local stakeholders: social economy organisations and public representatives of local administrations.