A multidisciplinary group of experts in culture, heritage, and territorial development came together for a Living Lab, organized by the Mediterranean Diet Foundation within the framework of the #MedDietGo project.
The Workshop
Together, they reflected on how the values of the Mediterranean Diet —authenticity, balance, and respect for the environment and the community— can foster a model of sustainable tourism that celebrates and protects the cultural heritage of each territory.
The insights from this Living Lab will help shape new strategies to revitalize rural areas through cultural heritage —understood not just as a legacy from the past, but as living culture and an essential part of each territory’s economic and social vitality.
A shared identity that connects land, people, and experiences.
Communication and education emerge as key tools to ensure that the values of the Mediterranean Diet continue to inspire a sustainable, human-centered model of development, deeply rooted in our shared heritage.
