As part of the European MedDiet Go project, the Mediterranean Diet Foundation (FdM) held a living lab-style meeting this week entitled “Wine Tourism and Rural Development: A Model Based on the Mediterranean Diet” at the headquarters of the Spanish Wine Federation (FEV) in Madrid.
The meeting brought together professionals and experts in the field of wine tourism with the aim of generating new ideas that contribute to building a sustainable tourism model capable of acting as a driver of rural development. All of this is consistent with the cultural, social, and environmental values embodied by the Mediterranean Diet.
During the event, key aspects were addressed, such as the economic and cultural potential of wine tourism in rural areas, the role of public-private collaboration in promoting new initiatives, and the importance of placing the values of the Mediterranean Diet—sustainability, territorial identity, and healthy eating—as the backbone of tourism strategies.
The living lab format, which encourages active participation and the exchange of experiences among attendees, facilitated an enriching dialogue between industry stakeholders, helping to identify common challenges and opportunities for innovation in building a more resilient tourism model aligned with sustainability goals.
This meeting is part of a series of initiatives promoted by MedDiet Go, a project that seeks to strengthen the role of the Mediterranean Diet as a cross-cutting tool for economic and social development in rural and coastal areas of the Mediterranean.
